Powerhouse and PBA Go Beyond Locker Room Beginning With GEICO World Series of Bowling
SEATTLE (Oct. 25, 2012) – Looking to capitalize on an historic field and compelling action expected at the GEICO PBA World Series of Bowling Nov. 2-11, the PBA is partnering with Powerhouse, the official locker room supplier of the PBA, to provide an enhanced programming coverage schedule on the PBA’s Online Bowing Channel Xtra Frame.
Xtra Frame will provide fans with more than 80 hours of live coverage of all World Series of Bowling qualifying and match play rounds of the four animal pattern championships – Alka Seltzer Plus Cold Cheetah, Viper, Chameleon, Bowlers Journal Scorpion – and the PBA World Championship. Coverage begins Friday Nov. 2 at 9 p.m. ET with a free GEICO PBA World Series of Bowling preview show available at www.pba.com. In addition, Xtra Frame will carry exclusive live coverage of the PBA League Draft Lottery on Friday Nov. 2 at 3 p.m. ET and the PBA League Draft on Friday Nov. 9 at 1 p.m. ET. A detailed Xtra Frame coverage schedule can be found at www.pba.com/Live.
The multi-event international competition will showcase a full field of 240 of the world’s greatest players representing a record 17 countries. The final rounds of each event will be conducted in South Point’s Exhibition Hall complex Nov. 10 and 11 on two specially-installed lanes and taped by ESPN for airing beginning with the Bayer Advanced Aspirin World Bowling Tour finals Dec. 9 at 1 p.m. ET.
Xtra Frame will produce PBA:39X60 pregame and postgame shows for each ESPN-televised final round including the Bayer Advanced Aspirin World Bowling Tour finals. Xtra Frame subscribers will get an inside look at strategies and equipment selection during warmup sessions pregame and exclusive interviews with players postgame.
To further prepare for World Series of Bowling coverage fans can still join the PBA Super Fan Club (deadline Nov. 1) which provides a package of benefits including Xtra Frame subscription for the expanded 2012-13 season, exclusive communications from PBA, and PBA merchandise for $99.99. Additional Super Fan Club purchase information can be obtained by visiting
PBA Super Fan Club
“Getting this PBA Super Fan package is the easiest, clearest, best way fans can support the PBA”, said PBA Commissioner Tom Clark. “This is the PBA fan’s chance to truly be a part of the PBA.”
Powerhouse will add former TEAM USA member and collegiate bowling standout Ashly Galante as Xtra Frame on-air sideline reporter who will team with play-by-play announcer Mike Jakubowski, with producers Jason Thomas and Mike Flanagan to call the action during the GEICO World Series of Bowling at South Point Bowling Center.
“We are thrilled to have Ashly Galante represent Ebonite’s Powerhouse Brand, she is a great personality and an outstanding bowler”, said Jim Cormier, Ebonite’s Vice President of Marketing. “Ashly brings a wealth of experience as a world class competitor, her knowledge will add that perspective to Xtra Frame’s productions.”
Galante was a member of Team USA in 2007 and was a member of the Intercollegiate Bowling Championships winning women’s team in 2008 (Pikeville College), earning Most Valuable Player honors and 2010 (Webber International University). She was also the Teen Masters girl’s winner in 2007 and finished seventh in the 2009 USBC Queens.
Fans can also get prepped for this season’s World Series of Bowling by visiting PBA’s Youtube channel for a special WSOB highlight series, YouTube. Fans can also keep abreast of the action through live scoring of qualifying and match play rounds on www.pba.com.
About the PBA
The Professional Bowlers Association (PBA) is an organization of more than 3,200 of the best bowlers from 17 countries who compete in PBA Tour, Regional and PBA50 Tour events. Nearly one million ESPN viewers watch PBA Tour on Sundays during the tour season and thousands around the world watch PBA activities on Xtra Frame, the PBA’s exclusive video streaming service. PBA sponsors include Alka Seltzer Plus, Bayer, Brunswick, Ebonite International, GEICO, Jack Link’s, MOTIV, Storm Products and the United States Bowling Congress, among others. For more information, log on to www.pba.com.
Based in Hopkinsville, Ky., Ebonite International is a privately-owned company that currently services bowling centers, distributors and retail outlets both domestically and internationally. The company’s consumer product brands include Ebonite, Hammer, Robby’s, Columbia 300, Track and Powerhouse™; its commercial product brand is Ebonite Bowling Center Direct.